AcSoft
Svantek UK

About Svantek

Svantek UK Ltd is the UK subsidiary of Svantek in Poland, a world leading manufacturer of noise and vibration monitoring instrumentation.

The company was formed in January 2011 as a joint venture between Svantek and AcSoft Ltd, the company that previously distributed Svantek’s products in the UK. Svantek are a world leading manufacturer of noise and vibration monitoring instrumentation. Formed in 1990, they boast one of the best qualified and most innovative teams of design engineers in the market. Their range of noise and vibration monitors is second to none with both quality and technical excellence being at the core of the company’s philosophy.

Paul Rubens

Paul Rubens

Managing Director

Paul has extensive experience in the health, safety and environmental technology marketplaces across Europe, Asia and the Americas, and spent over ten years as Managing Director of one of the world’s most successful health, safety and environmental monitoring instrumentation companies.

He specialises in helping businesses grow into exciting new areas and has a proven track record in helping European-based businesses expand internationally and American and Asian businesses grow within Europe.

Paul also has wide-ranging experience of working with the UK government, having led an environmental trade mission for UK trade and investment to Taiwan in 2007 and the first of a new series of trade missions to China initiated by the Prime Minister in 2008. He also chaired an international working group for the Environmental Industry Commission (EIC). In 2006, Paul was a guest at Buckingham Palace at a reception for members of the UK scientific community.

He holds an honours degree in physics, an HND in electronics and a diploma in mathematics.


John Shelton

John Shelton

Technical Director

John Shelton holds an Honours degree in Acoustical Engineering, and a Masters degree in Sound & Vibration Studies, from ISVR in Southampton.

After a short time developing loudspeakers at Goodmans, he joined Bruel & Kjaer UK as an area sales engineer. Over the nine years that followed, he specialised in sound intensity and source location techniques, as well as managing technical sales across the UK.

Two years at Brüel & Kjær in Denmark gave him experience in VXI-based virtual instrumentation, and whetted his appetite for software measurement solutions, taking responsibility for worldwide sales & marketing.

Svantek UK was formed in 2011 as a sister company to AcSoft Ltd to expand the market for this high-quality range of hand-held instruments.

John is an active member of the Institute of Acoustics and sits on several national committees and working groups on measurement & instrumentation.

A keen racing dinghy sailor, John has won several National & European titles on the water and is also a keen flat-earth audiophile.


Aidan Hubbard

Aidan Hubbard

Sales Director

Aidan joined Svantek UK in early 2016 when we moved to our new offices near Bedford and brings significant commercial experience to this sales position.

Aidan spent 11 years in a variety of roles with leading power tools supplier, Cooks of Bedford, including E-Commerce Manager where he was responsible for eight members of staff, and helped the department grow to become 50% of the company’s total turnover.

“Svantek is an impressive company with market leading products and exciting prospects, and I am thrilled to to be leading the team at this key point in its growth story,” comments Aidan

“Aidan has all the credentials we require in a Sales Manager and will strengthen Svantek & AcSoft’s presence in their main target markets,” he concludes.


Aaron Priestley

Aaron Priestley

Sales Specialist

Aaron joins Svantek UK from testing, inspection and certification business, British Engineering Services, where he spent five years in a variety of sales and customer service roles, most recently as Business Development Manager.

“I feel like I am joining Svantek UK at an exciting time,” comments Aaron. “I am looking forward to working with the rest of the team and developing sales in the North.”


Jo Hare

Jo Hare

Marketing Manager

Jo brings considerable marketing expertise to her role having worked in digital marketing within an agency and marketing with a business to business audio visual provider. Qualified with a degree in Business Management and also Google Ads certified, Jo brings the Group much needed insight and experience in many aspects of both digital and traditional marketing.

Very much a people person, Jo has also spent time in the education industry before joining the AcSoft & Svantek UK as lockdown was being lifted in 2020.

In her role, Jo is responsible for coordinating marketing activities and events and generally improving and developing our online presence.

Paul Rubens, General Manager at AcSoft Ltd & Svantek UK comments: “2020 has been a bit of a contradictory year for the Group as despite the pandemic, lockdown, and having many customers on furlough, we’re having possibly our best sales year ever. I’m delighted to have Jo on board to help grow our brand presence and get us perfectly positioned to grow even faster in 2021. As well as a proven track record in marketing, she brings enthusiasm and vibrancy to the team.”


Ben Hunt

Ben Hunt

Acoustic Calibration Engineer

Ben joined the team in early 2018, and is responsible for running the in-house calibration facility. During this time he has received formal training and certification at Svantek’s primary lab in Poland, and has played a key role in implementing new procedures to further expand the capabilities of our UK lab.

His day-to-day tasks include calibration of sound level meters, vibration meters, various sensors, and much more. See the full capabilities list of our calibration laboratory.

Ben says, “Calibration is more than just a formality – it’s about being able to trust the results of your measurement, and is therefore just as important as the measurement itself. It is my job therefore to provide our customers with accurate and reliable calibrations so they can continue to count on their equipment.”


Sibo Ngcobo

Sibo Ngcobo

Technical Support Team Leader

Sibo focuses on configuring systems, diagnosing hardware and software faults and solving technical and applications problems, either over the phone or in person. Sibo also provides application training


Rob Taylor

Rob Taylor

Technical Support Engineer

Rob brings over 20 years experience in electronics manufacturing, product test, support and R&D to AcSoft & Svantek UK. He is responsible for managing the tech support team in their dealing with incoming support queries across the Svantek range of kit, and administering the production, testing and deployment of the AcSoft Renew systems in larger monitoring projects.


Kai Rix

Kai Rix

Technical Support Technician

Mostly Kai works on the renew builds and assist with calibration and repairs. Kai is more involved in the physical side like soldering, fabrication and replacing components than working with data but that’s something he is working towards with training from Sibo.

Kai is currently studying for a Level 3 Diploma in Advanced Manufacturing and Engineering.

Svantek News

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