Airly's goal is to make air quality visible and understandable to all, because knowledge and education are the first steps towards successfully tackling air quality problems.
They want to empower communities by letting people see how good, or bad, the air they breathe really is. Armed with this information, together we can protect this most essential of life-substances and guard it for future generations!
Airly aims to do the following:
Increase social awareness: By sharing information about the meaning of air quality and the threat we are exposed to
Inspire behaviour change: By empowering citizens around the globe to demand cleaner air and motivating greater levels of engagement in the air quality debate
Democratise air quality information: By the collection and provision of independent, impartial data
Improve data accuracy: By building the biggest and densest global air quality monitoring network in the world