AcSoft
Svantek UK

About AcSoft

AcSoft Ltd was established in 1994 by Managing Director, John Shelton, who, having spent many years with a competitor business in the UK and Denmark, decided that software-based measurement systems were the future.

During the past 27 years, John and his team have built on contacts in the industry and experience of advanced applications to develop a complementary range of products and software from top quality transducers through to final analysis and reporting software.

AcSoft has now grown into a multidisciplinary company offering solutions to large multinational businesses and small consultancies alike, along with applications advice, to ensure maximum return on investment.

AcSoft pride themselves in offering the very best in customer service to ensure our customers come back to us time and again.

Based in Bedfordshire, the office accommodates the sales and support teams along with a purpose-built calibration laboratory.

You can rely on AcSoft to support you throughout your project and come up a cutting edge monitoring and measuring solution. We use products from leading manufactures, many of who we have built very strong relationships with thanks to our longevity in the industry. This means we can give our clients access to the very best hardware and software.

AcSoft is a key sponsor of the  Institute of Acoustics.

John Shelton

John Shelton

Managing Director

John Shelton holds an Honours degree in Acoustical Engineering, and a Masters degree in Sound & Vibration Studies, from ISVR in Southampton.

After a short time developing loudspeakers at Goodmans, he joined Bruel & Kjaer UK as an area sales engineer. Over the nine years that followed, he specialised in sound intensity and source location techniques, as well as managing technical sales across the UK.

Two years at Brüel & Kjær in Denmark gave him experience in VXI-based virtual instrumentation, and whetted his appetite for software measurement solutions, taking responsibility for worldwide sales & marketing.

Founding AcSoft in 1994, with many international contacts becoming suppliers and friends, the company has now developed to become one of the leading players in the UK noise & vibration instrumentation market.

A sister company, Svantek UK, was also formed in 2011 to expand the market for this high-quality range of hand-held instruments

John is an active member of the Institute of Acoustics and sits on several national committees and working groups on measurement & instrumentation.

A keen racing dinghy sailor, John has won several National & European titles on the water and is also a keen flat-earth audiophile.


Paul Rubens

Paul Rubens

General Manager

Paul has extensive experience in the health, safety and environmental technology marketplaces across Europe, Asia and the Americas, and spent over ten years as Managing Director of one of the world’s most successful health, safety and environmental monitoring instrumentation companies.

He specialises in helping businesses grow into exciting new areas and has a proven track record in helping European-based businesses expand internationally and American and Asian businesses grow within Europe.

Paul also has wide-ranging experience of working with the UK government, having led an environmental trade mission for UK trade and investment to Taiwan in 2007 and the first of a new series of trade missions to China initiated by the Prime Minister in 2008. He also chaired an international working group for the Environmental Industry Commission (EIC). In 2006, Paul was a guest at Buckingham Palace at a reception for members of the UK scientific community.

He holds an honours degree in physics, an HND in electronics and a diploma in mathematics.


Aidan Hubbard

Aidan Hubbard

Sales Director

Aidan joined the AcSoft Group in early 2016 when we moved to our new offices near Bedford. He brings significant commercial experience to this sales position.

Aidan spent 11 years in a variety of roles with leading power tools supplier, Cooks of Bedford, including E-Commerce Manager where he was responsible for eight members of staff and helped the department grow to become 50% of the company’s total turnover.

“I believe my expertise and knowledge will bring intrinsic value to the Sales Manager role, enabling me to work with the team to develop new business opportunities and provide unrivalled support to AcSoft & Svantek customers across the UK.” comments Aidan.

Paul Rubens, General Manager at AcSoft Group comments: “Aidan’s meticulous approach and understanding of the noise and vibration instrumentation market gained during his time as Svantek’s Applications Engineer will help ensure the on-going development of key relationships and open up exciting new growth opportunities.

“Aidan has all the credentials we require in a Sales Manager and will strengthen Svantek & AcSoft’s presence in their main target markets,” he concludes.


Ian Macfarlane

Ian Macfarlane

Applications Specialist

Ian performs a technical sales and support role in AcSoft. His aim is to enable clients to make the best decisions possible in choosing the optimal system for their projects. He subsequently provides support in the form of training, configuration of software and hardware systems, and resolution of technical issues.

In terms of applications, Ian primarily looks after those such as multi-channel analysis, noise source location, electroacoustic testing and specialist applications generally. But equally, you´ll find him on the end of any queries supporting noise, vibration and dust monitoring projects.

Founded on an Electroacoustics degree, Ian has many years of experience in a variety of industries wherever there is audio. The world of sound and vibration measurement with AcSoft has subsequently proved to be a great platform to apply that knowledge and experience in understanding clients´ needs and creating the best solutions for them.


Jo Hare

Jo Hare

Marketing Manager

Jo brings considerable marketing expertise to her role having worked in digital marketing within an agency and marketing with a business to business audio visual provider. Qualified with a degree in Business Management and also Google Ads certified, Jo brings the Group much needed insight and experience in many aspects of both digital and traditional marketing.

Very much a people person, Jo has also spent time in the education industry before joining the AcSoft Group as lockdown was being lifted in 2020.

In her role at AcSoft Group, Jo is responsible for coordinating marketing activities and events and generally improving and developing our online presence.

Paul Rubens, General Manager at AcSoft Group comments: “2020 has been a bit of a contradictory year for the Group as despite the pandemic, lockdown, and having many customers on furlough, we’re having possibly our best sales year ever. I’m delighted to have Jo on board to help grow our brand presence and get us perfectly positioned to grow even faster in 2021. As well as a proven track record in marketing, she brings enthusiasm and vibrancy to the team.”


Ben Hunt

Ben Hunt

Acoustic Calibration Engineer

Ben joined the team in early 2018, and is responsible for running the in-house calibration facility. During this time he has received formal training and certification at Svantek’s primary lab in Poland, and has played a key role in implementing new procedures to further expand the capabilities of our UK lab.

His day-to-day tasks include calibration of sound level meters, vibration meters, various sensors, and much more. See the full capabilities list of our calibration laboratory.

Ben says, “Calibration is more than just a formality – it’s about being able to trust the results of your measurement, and is therefore just as important as the measurement itself. It is my job therefore to provide our customers with accurate and reliable calibrations so they can continue to count on their equipment.”


Rob Taylor

Rob Taylor

Technical Support Manager

Rob brings over 20 years experience in electronics manufacturing, product test, support and R&D to AcSoft. He is responsible for managing the tech support team in their dealing with incoming support queries across the Svantek range of kit, and administering the production, testing and deployment of the AcSoft Renew systems in larger monitoring projects.


Sibo Ngcobo

Sibo Ngcobo

Technical Support Engineer

Sibo focuses on configuring systems, diagnosing hardware and software faults and solving technical and applications problems, either over the phone or in person. Sibo also provides application training.


Kai Rix

Kai Rix

Engineering Technician

Mostly Kai works on the renew builds and assist with calibration and repairs. Kai is more involved in the physical side like soldering, fabrication and replacing components than working with data but that’s something he is working towards with training from Sibo.

Kai is currently studying for a Level 3 Diploma in Advanced Manufacturing and Engineering.

Knowledge Hub

We are all set up and ready to meet people at the Instrumentation, Analysis & Testing Exhibition! Come and see us for live demos of the NoisePAD from Sinus, the SVAN 977 from Svantek and the Voyager from Microflown!