About AcSoft

Paul has extensive experience in the health, safety and environmental technology marketplaces across Europe, Asia and the Americas, and spent over ten years as Managing Director of one of the world’s most successful health, safety and environmental monitoring instrumentation companies.

He specialises in helping businesses grow into exciting new areas and has a proven track record in helping European-based businesses expand internationally and American and Asian businesses grow within Europe.

Paul also has wide-ranging experience of working with the UK government, having led an environmental trade mission for UK trade and investment to Taiwan in 2007 and the first of a new series of trade missions to China initiated by the Prime Minister in 2008. He also chaired an international working group for the Environmental Industry Commission (EIC). In 2006, Paul was a guest at Buckingham Palace at a reception for members of the UK scientific community.

He holds an honours degree in physics, an HND in electronics and a diploma in mathematics.

Aidan joined Svantek UK in early 2016 when we moved to our new offices near Bedford and brings significant commercial experience to this sales position.

Aidan spent 11 years in a variety of roles with leading power tools supplier, Cooks of Bedford, including E-Commerce Manager where he was responsible for eight members of staff, and helped the department grow to become 50% of the company’s total turnover.

“Svantek is an impressive company with market leading products and exciting prospects, and I am thrilled to to be leading the team at this key point in its growth story,” comments Aidan

“Aidan has all the credentials we require in a Sales Director and will strengthen Svantek & AcSoft’s presence in their main target markets,” he concludes.

John Shelton holds an Honours degree in Acoustical Engineering, and a Masters degree in Sound & Vibration Studies, from ISVR in Southampton.

After a short time developing loudspeakers at Goodmans, he joined Bruel & Kjaer UK as an area sales engineer. Over the nine years that followed, he specialised in sound intensity and source location techniques, as well as managing technical sales across the UK.

Two years at Brüel & Kjær in Denmark gave him experience in VXI-based virtual instrumentation, and whetted his appetite for software measurement solutions, taking responsibility for worldwide sales & marketing.

Founding AcSoft in 1994, with many international contacts becoming suppliers and friends, the company has now developed to become one of the leading players in the UK noise & vibration instrumentation market.

A sister company, Svantek UK, was also formed in 2011 to expand the market for this high-quality range of hand-held instruments

John is an active member of the Institute of Acoustics and sits on several national committees and working groups on measurement & instrumentation.

A keen racing dinghy sailor, John has won several National & European titles on the water and is also a keen flat-earth audiophile.

Ian performs a technical sales and support role in AcSoft. His aim is to enable clients to make the best decisions possible in choosing the optimal system for their projects. He subsequently provides support in the form of training, configuration of software and hardware systems, and resolution of technical issues.

In terms of applications, Ian primarily looks after those such as multi-channel analysis, noise source location, electroacoustic testing and specialist applications generally. But equally, you´ll find him on the end of any queries supporting noise, vibration and dust monitoring projects.

Founded on an Electroacoustics degree, Ian has many years of experience in a variety of industries wherever there is audio. The world of sound and vibration measurement with AcSoft has subsequently proved to be a great platform to apply that knowledge and experience in understanding clients´ needs and creating the best solutions for them.

Paige joins AcSoft with a strong background in sales, with her previous role as an Account Development Manager at a chemical etching company. Within this role Paige managed both new and existing business and was responsible for ensuring a small team was hitting sales targets.

Paige’s role as Sales Specialist is focused on sales of the Crysound equipment, including the range of measurement microphones and the acoustic imager tools.

Paige’s go to takeaway is a Turkish feast of mixed meze, chicken skewers and lamb moussaka. Her ideal day out would consist of a walk somewhere picturesque, followed by a nice meal with a glass of red wine and in bed by 9pm.

Debra first joined AcSoft in February 2016, remaining with the company until June 2019, before returning in February 2023. With a background in marketing and extensive experience in business development, she brings a wealth of knowledge and expertise to the AcSoft team.

Specialising in sales and technical business development, Debra is passionate about building strong customer relationships and delivering exceptional service. She takes the time to understand each customer’s unique requirements, helping them find the right solutions to meet their needs.

Debra particularly enjoys the business development and technical sales aspects of her role. From identifying new opportunities and meeting new customers to applying her technical knowledge to recommend the most suitable products, she plays an important part in supporting customers while contributing to AcSoft’s continued growth.

Outside of work, Debra enjoys playing pool, listening to drum and bass, and exploring new cities on weekend breaks. Her favourite meal is Cajun rigatoni with spring vegetables, best enjoyed with a cold lager. A keen traveller, Debra has fond memories of visiting Paris, although Spain holds a special place in her heart, as it’s where her mum lives.

Owen is responsible for business development in the south of the UK, working with George and Jake to get them in front of customers. Having started off in a business admin role for the company, Owen is now enjoying his new role as part of the sales team.  He enjoys regularly speaking with customers about our latest products and building long lasting relationships.

Owen has achieved a Level 3 qualification in Business Administration through Bedford College.

Ella originally joined AcSoft as an Office Administrator before taking time out to travel across Asia and Australia. Now back with the team, she’s taken on a new role managing contracts, calibration, and liaising with customers to ensure everything runs smoothly.

A Psychology graduate from Cardiff University, Ella knew she wanted to work in a busy, people-focused office environment. She enjoys the social side of her role, particularly speaking with customers and building strong relationships.

Outside of work, Ella enjoys a good Chinese takeaway, listening to Amy Winehouse or Arctic Monkeys, and never turns down the chance to sing Valerie at karaoke. Her drink of choice depends on the day… either a Moretti or a Monster.

Jo brings considerable marketing expertise to her role having worked in digital marketing within an agency and marketing with a business to business audio visual provider. Qualified with a degree in Business Management and also Google Ads certified, Jo brings the Group much needed insight and experience in many aspects of both digital and traditional marketing.

Very much a people person, Jo has also spent time in the education industry before joining the AcSoft Group as lockdown was being lifted in 2020.

In her role at AcSoft Group, Jo is responsible for coordinating marketing activities and events and generally improving and developing our online presence.

Paul Rubens, General Manager at AcSoft Group comments: “2020 has been a bit of a contradictory year for the Group as despite the pandemic, lockdown, and having many customers on furlough, we’re having possibly our best sales year ever. I’m delighted to have Jo on board to help grow our brand presence and get us perfectly positioned to grow even faster in 2021. As well as a proven track record in marketing, she brings enthusiasm and vibrancy to the team.”

Jacob joined AcSoft as a Digital Marketing Apprentice in 2022 after working at McDonald’s from 2021 to 2022. He successfully completed his Level 3 Digital Marketing Apprenticeship with Distinction in February 2024 and has since progressed into a full-time role as a Marketing Executive.

Jacob’s role spans a variety of marketing activities, including image and video editing, social media content creation, website design and maintenance, and copywriting. He enjoys the creative nature of marketing and takes pride in seeing the campaigns and content he has designed appear across advertisements, social media, and other marketing channels.

With a keen eye for detail and a passion for creativity, Jacob plays an important role in helping promote AcSoft’s products and services while ensuring the company’s brand remains engaging and consistent across all platforms.

Outside of work, Jacob is a passionate football fan. He runs his own Sunday League team in Hitchin and is a dedicated supporter of Crystal Palace F.C..

Jacob’s favourite meal is a Chinese takeaway, with crispy chilli beef, special fried rice and spring rolls at the top of the list. He enjoys a cold pint of Asahi or Mahou, while Cherry Pepsi Max is his preferred soft drink. He also enjoys travelling, with Amsterdam being one of his favourite cities to visit.

Shannon oversees all bookkeeping operations for AcSoft. Having worked in finance for 9 years in various roles, Shannon started her career as an apprentice at an accountancy firm before becoming fully qualified as a member of the AAT in 2016. Since then, she has gained experience in management accounting and financial reporting.

Shannon’s approach to bookkeeping and operational processing means she is a great asset to the team.

Becky joined AcSoft in September as part of the Finance team, bringing with her a strong foundation in accounting and business administration. Previously working for an online garden centre, she successfully completed a Level 4 Finance Assistant Apprenticeship through the Association of Accounting Technicians (AAT) in partnership with the University of Cambridge.

As a Finance Assistant, Becky supports the day-to-day financial operations of the business while continuing to develop her knowledge and expertise within the industry. She enjoys learning new processes, building on her skills, and playing an important role in helping the Finance team keep everything running smoothly.

Becky values the variety her role offers and takes pride in contributing to the efficient running of the business, ensuring financial tasks are completed accurately and on time.

Outside of work, Becky enjoys Italian food and unwinding with a glass of white wine or a Fanta Fruit Twist. Her favourite film would be the Disney classic, The Little Mermaid.

With A Levels in Sociology, Law and Spanish, Joana has joined our growing accounts team. With a keen interest in business and law, Joana brings great organisational skills and a desire to learn and grow, encouraging new challenges.

She is starting a level 2 AAT qualification in September where she will continue her development and knowledge of accountancy.

Office Sales Manager Sarah, is responsible for the day to day running of the AcSoft & Svantek UK office. This includes processing the incoming and outgoing shipments, dealing with stock levels and more. Sarah deals with all orders once the office has received the purchase order.

You will often find Sarah dealing with suppliers, customers, couriers and customs.

Fiona joined AcSoft in September and quickly became an integral part of the Operations team. With a background in administration and finance, including previous roles as a School Receptionist and Finance Officer at a private school, she brings a wealth of organisational experience and a keen eye for detail to the role.

As an Office Administrator, Fiona is responsible for managing deliveries, booking couriers, and ensuring customer orders are processed efficiently. She enjoys working in a fast-paced environment and thrives on the communication and teamwork involved in keeping AcSoft’s day-to-day operations running smoothly.

Fiona takes pride in providing dependable support across the business, helping to ensure orders are delivered on time and customers receive the high level of service AcSoft is known for.

Outside of work, Fiona enjoys Thai food and discovering great coffee spots. She loves watching Gilmore Girls and listening to Avril Lavigne, making the most of her downtime with good food, great music, and her favourite TV series.

Marta joined the AcSoft team in April 2026, bringing with her valuable office experience gained within a warehouse environment. She also has a creative background, having studied Visual Effects and Animation at the University of Bedfordshire, giving her a unique blend of organisational skills and creativity.

Working closely with Sarah and Fiona, Marta plays an important role in ensuring customer satisfaction and the smooth management of equipment. Her day-to-day responsibilities include preparing customer orders, carefully packing equipment, and coordinating deliveries to the highest standards. She also works closely with couriers to ensure equipment is delivered efficiently, making every transition between AcSoft and its customers as seamless and stress-free as possible.

Marta enjoys the fast-paced nature of her role and the variety it offers, with each day presenting new challenges and opportunities. She takes pride in helping the administration team deliver an excellent customer experience from start to finish.

Outside of work, Marta enjoys ordering a Chicken George and is a self-confessed coffee enthusiast. She’s a fan of the TV shows The Office and Vikings, and loves listening to Depeche Mode in her spare time.

After attending Southampton University and obtaining a degree in Audio Engineering, Sibo joined AcSoft in 2019.

Sibo is responsible for managing the tech support, hire and calibration services that AcSoft provides.

You can often find Sibo configuring systems, diagnosing hardware and software faults and solving technical and applications problems, either over the phone or in person. He also carries out comprehensive application training sessions.

Sibo regularly goes to the gym, trying to go everyday after work. He also enjoys a Nando’s where he will usually order chicken thighs, peri rice, peri fries with lots of hot sauce.

Rob brings over 20 years experience in electronics manufacturing, product test, support and R&D to AcSoft. He is responsible for managing the tech support team in their dealing with incoming support queries across the Svantek range of kit, and administering the production, testing and deployment of the AcSoft Renew systems in larger monitoring projects.

Kai mostly works on the renew builds and assist with calibration and repairs. Kai is more involved in the physical side like soldering, fabrication and replacing components than working with data but that’s something he is working towards with training from Sibo.

Kai is currently studying for a Level 3 Diploma in Advanced Manufacturing and Engineering.

After graduating Leicester University with a degree in music technology he worked in the events industry, prepping events and working behind the scenes to ensure that lighting and cabling were working correctly. He then decided a career change was needed, joining our calibration team in March 2024. Tom has since moved on to the technical team where he now specialises in preparing our hire kits and purchases to the highest standards.

Tom has been working predominantly on Svantek equipment, specifically gaining a lot of experience with the SV 307A.

Tom says that the working environment has been a great change of pace from previous roles, enjoying the better flexibility and being able to work in a very ‘hands on’ role.

Tom is a big football and Manchester United fan, but also enjoys supporting his local team, St Albans in which he is a season ticket holder.

Ali joined the team in April 2026 after previously working within the Tech Team as a T Level student. During his placement, Ali quickly impressed the team with his strong work ethic and technical ability, which led to him being offered an apprenticeship.

Working closely with the Tech Team, Ali is responsible for repairing customers’ equipment to a high standard while working within tight turnaround times. He enjoys diagnosing and solving technical issues, and takes pride in helping ensure equipment is returned to customers efficiently and reliably.

Outside of work, Ali enjoys relaxing with a Lebanese grill while watching his favourite TV show, The Boys. His dream car is the BMW M4, and his favourite songs are Chicago and Billie Jean by Michael Jackson.

Will studied film at college and his previous experience includes working in the sound departments on film sets for Marvel, Amazon and CBS.

In his role of Calibration Lab Manager, Will works in our in house calibration lab and is responsible for the calibrating and quick turnaround of the equipment sent in.

Will is looking forward to gathering more experience in the department and becoming part of the AcSoft team!

Toby joined the team in May 2026 after studying Chemistry at university. Although he had no previous experience within the calibration industry, he was eager to develop his knowledge and pursue a career in the field.

His role consists of working closely with Will and Ella in the calibration lab ensuring customer’s equipment is calibrated to the highest standards while keeping within our quick 3- day turnaround. Toby enjoys working closely with Will and calibrating all kinds of meters.

Outside of work, Toby enjoys ordering an Indian takeaway but is must be spicy while watching his favourite film Pulp Fiction. Toby’s dream car is a Lamborghini LP5 74. His dream holiday would be Japan.